Undated but based on products featured circa 1965. Illustrated staplebound 11,5 x 18,8 cm., 16 pages. Minor thumb dents on spine in overall excellent collectible condition.
From Encyclopedia: Salton got its start in 1943 as the brainchild of inventor Lewis Salton. Salton left his native Poland shortly after the German invasion in 1939 and settled in New York, where he was soon employed as an engineer for RCA Corporation. He worked long hours and often got home after supper, to be faced with cold leftovers. Salton’s wife dutifully ran to the kitchen to warm his food in the oven, but the engineer decided there must be a better way. He invented a heated serving cart on wheels. Now his supper could stay warm, and be easily rolled out to him as soon as he got home. Salton raised enough money to begin manufacturing his hot tray, and began going from store to store in New York trying to get a buyer. All along, Salton had a bigger idea in mind. He wanted to sell enough hot trays to finance what he thought would be really useful and a big money-maker: an industrial tape dispenser. The hot tray held its own, however, and the Salton Tape Dispenser never made it off the drawing board. Lewis Salton recalled in an interview with Advertising Age in the July 12, 1982, issue, that on one visit to a department store buyer, his business suddenly took off. “I left the cart on the floor and walked into the buyer’s office and described it to him,” he told Advertising Age. “As I did, a saleslady walked in and asked the price of it. I told her $49.95. She came back and said, ‘I just sold two.’” In an hour, Salton had an order for 60 hot trays.
Business was up and down at first, but in the 1950s the Salton Hotray became a staple in many U.S. homes. Two factors influenced early sales. Products like the Salton Hotray existed in Europe, and imports in the 1950s helped create a demand. Then Salton scored influential free advertising with a Ladies’ Home Journal feature on the device. Stressing the convenience of the product, the article concluded with a woman declaring she would rather be without her front door than without her Salton Hotray. After the article appeared, sales tripled.
Salton followed the success of the hot tray with a bun warmer in 1963. The company focused on convenience products that saved time in the kitchen or allowed consumers to make things easily at home that they would otherwise buy ready-made. Consequently, Salton manufactured an ice cream maker, a peanut butter grinder, a yogurt maker, a coffee grinder, a personal fan, and other such products. Sales of the core product, the Salton Hotray, began to drop off in the 1970s as microwave ovens became prevalent.
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